The Price Of Every Shortcut: How A Small Lie Nearly Cost Me Who I Was

actual descriptions. I even started offering a free 10-minute consult to explain what people really needed — and what they didn’t.

Denny’s app launched the next month.

I braced myself for disaster.

Instead, something unexpected happened.

Customers came in carrying screenshots from the app and asking questions openly. And for the first time in my career,continue reading …