Bath And Body Works Candle Des

But once shoppers saw the label, they didn’t see snow.

They saw pointed hoods. Eye slits. History.

What unfolded around the “Snowed In” candle became less about one product and

more about  what happens when powerful brands fail to see what others cannot un-see.

Designers may have intended nothing more than a childlike craft motif, but intention doesn’t erase impact.continue reading …